$ Entrepreneurship: Fundamentals of Entrepreneurship

Course Title:

Entrepreneurship: The Fundamentals or Fundamentals of Entrepreneurship

Course Description:

This course is designed to equip participants with the essential knowledge and skills required to start and manage their own businesses. It covers key aspects of entrepreneurship, including idea generation, opportunity evaluation, business model design, financial planning, marketing, legal considerations, and strategies for business growth. Through practical exercises and real-world case studies, participants will gain hands-on experience in transforming ideas into viable business ventures.

Technical Information:

• Course Level: Beginner to Intermediate

• Duration: 40–50 hours (theoretical lectures, practical workshops, and a final project)

• Delivery Mode: Online / In-person

• Language: English / Arabic

• Assessment: Project-based evaluation + participation in workshops

Code; 18010-HuD

General Course Information:

This course is designed to provide participants with the knowledge and skills required to establish and manage their own businesses from scratch. The course covers the concept of entrepreneurship, idea generation, opportunity analysis, business model design, marketing and financial planning, as well as strategies for growth and expansion. This course is ideal for aspiring entrepreneurs, business students, and professionals looking to turn their ideas into successful ventures.

• Level: Beginner to Intermediate

• Target Audience: Aspiring entrepreneurs, business management students, professionals interested in starting businesses

• Prerequisite: Passion for innovation and basic understanding of business concepts

• Duration: 40–50 hours (including theoretical lectures, practical workshops, and a hands-on project)

Detailed Course Plan:

Unit 1: Introduction to Entrepreneurship

• Definition of entrepreneurship and its importance in the modern economy

• Characteristics and behaviors of successful entrepreneurs

• Review of inspiring success stories

Unit 2: Idea Generation and Opportunities

• Techniques for idea generation (brainstorming, creative analysis, etc.)

• How to evaluate ideas and identify market opportunities

• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

Unit 3: Designing the Business Model (Business Model Canvas)

• Understanding the components of a business model

• Hands-on workshop: Creating a business model for a project idea

• Analyzing the value proposition and identifying target customers

Unit 4: Market Analysis and Competitor Study

• Basics of market research and trend analysis

• Tools for competitor analysis and identifying market gaps

• How to identify the competitive advantage of the project

Unit 5: Financial Planning and Budgeting

• Principles of financial planning for startups

• Estimating costs and identifying funding sources

• Creating a budget and financial projections for the project

Unit 6: Marketing and Sales

• Digital and traditional marketing strategies

• Building a brand and defining the marketing message

• Sales strategies and building customer relationships

Unit 7: Legal Aspects and Risk Management

• Understanding the legal requirements for setting up businesses

• Risk management and securing the project

• How to draft contracts and basic agreements

Unit 8: Growth and Expansion Strategies

• Strategies for expanding into local and international markets

• Managing growth operations and improving performance

• Using technology to enhance operational efficiency

Unit 9: Preparing the Pitch and Communicating with Investors

• Creating an effective pitch presentation to attract investors

• Tips for communication and persuasion

• Simulating project pitch sessions and receiving feedback

Unit 10: Practical Project and Final Evaluation

• Practical project: Developing a comprehensive business plan for a project idea

• Evaluation and review session of the concepts learned

• Final project presentation and open discussion

Start your journey in entrepreneurship and acquire the necessary skills to turn your ideas into successful ventures!