Business Model Canvas

🎓 Course Title: Business Model Canvas

Course Code: 18014-HuD

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🎯 Target Audience

• Entrepreneurs and Startup Founders

• Project Managers and Strategic Planners

• Business Analysts and Innovation Teams

• Business & Marketing Students

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🕒 Course Duration

• 4 Weeks

• 8 Sessions

• 2.5 Hours per Session

• Total: 20 Hours

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✅ Course Objectives

• Master the 9 building blocks of the Business Model Canvas

• Learn how to design, analyze, and innovate business models

• Develop practical business ideas using real-world case studies

• Use collaborative tools to create and refine your business model

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📚 Course Modules

🔹 Module 1: Introduction to Business Model Canvas

• What is Business Model Canvas and why is it important?

• Overview of the 9 building blocks

• Comparison with traditional business models

• Examples of successful business models using BMC

🔹 Module 2: Customer Segments

• Identifying and understanding customer segments

• Market segmentation techniques

• Analyzing customer needs and behaviors

• Practical exercises on customer profiling

🔹 Module 3: Value Propositions

• Defining and articulating value propositions

• Types of value propositions: innovation, performance, customization, etc.

• Creating compelling value offers

• Real-world examples and best practices

🔹 Module 4: Channels

• Identifying effective distribution and communication channels

• Strategies to reach and deliver value to customers

• Case studies on efficient channel management

• Hands-on channel mapping activities

🔹 Module 5: Customer Relationships

• Types of customer relationships (personal, automated, self-service)

• Strategies for customer retention and loyalty

• Enhancing customer experience

• Practical exercises in CRM strategy

🔹 Module 6: Revenue Streams

• Exploring different revenue models (direct sales, subscriptions, ads)

• Identifying and validating potential revenue streams

• Pricing strategies and business monetization

• Case studies on sustainable revenue generation

🔹 Module 7: Key Resources & Key Partners

• Identifying key resources (human, physical, intellectual, financial)

• Types of partnerships: alliances, suppliers, joint ventures

• Strategies for building effective partnerships

• Practical activities on managing partners and resources

🔹 Module 8: Key Activities & Cost Structure

• Defining essential business operations

• Classifying cost types (fixed vs. variable)

• Strategies for cost optimization

• Case applications in cost-effective business design

🔹 Module 9: Business Model Analysis & Application

• Case study analysis of real companies

• Interactive sessions for designing innovative models

• Final project: Presenting a complete Business Model Canvas

• Peer feedback and model refinement

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💻 Tools & Platforms Used

• Miro or MURAL – Collaborative BMC mapping

• Canvanizer – Digital Canvas Design

• Google Slides / PowerPoint – Presentations

• Real business case studies and templates

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🎓 Prerequisites

• No prior experience required

• Basic understanding of entrepreneurship or marketing is recommended

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🏅 Certification & Deliverables

• Certificate of Completion

• Hands-on experience with business modeling tools

• A fully developed business model for your own idea or startup

• Strategic thinking and presentation skills enhancement