🎨 Canva for Social Media

🎨 Canva for Social Media

Course Code: 10032-GR

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📘 Introduction – Course Description

This interactive course is designed to help participants create professional and visually appealing content for social media using Canva — a user-friendly, web-based design platform. No prior design experience is required. By the end of the course, learners will be able to design posts, presentations, and complete marketing campaigns efficiently.

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🎯 Objectives – Course Goals

• Master Canva’s tools to design impactful social media content.

• Create professional presentations and advertisements.

• Develop brand-oriented visual content.

• Plan and execute a complete visual marketing campaign.

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✅ What You Will Learn

• How to use Canva from basic to advanced levels.

• Designing posts for platforms like Instagram and Facebook.

• Building effective and animated presentations.

• Creating compelling visual ads.

• Establishing visual brand identity and strategy.

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👥 Target Audience

• Small business owners and entrepreneurs.

• Digital marketers and social media managers.

• Content creators and influencers.

• Graphic design beginners.

• Educators and trainers.

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🧰 Required Materials

• A computer, laptop, or tablet.

• Stable internet connection.

• Canva account (Free or Pro).

• Brand assets (logos, images, colors) for final project.

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🧑‍🏫 Instruction Methods

• Live demonstrations using Canva.

• Step-by-step guided projects.

• Interactive video lessons.

• Weekly assignments.

• Final evaluation through a capstone project.

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⏳ Time Frame

• 4 Weeks

• 2–3 hours per week

• Total Duration: 12 training hours

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🗂️ Course Format

• Available in Online (Live or Recorded) or In-Person format.

• Includes:

  • Interactive lectures

  • Design exercises

  • Weekly feedback sessions

  • Capstone project presentation

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📚 Detailed Course Outline

Week 1: Canva Basics

• Navigating the Canva interface

• Using design elements: text, images, icons, shapes

• Customizing ready-made templates

• Creating your first social media post

Week 2: Designing Social Media Posts & Stories

• Creating Instagram and Facebook posts

• Designing engaging Stories and banners

• Incorporating images, videos, and animations

• Adjusting size and format for different platforms

Week 3: Presentations & Advertisements

• Designing animated presentations

• Creating attention-grabbing ads

• Adding transitions, motion, and audio

• Exporting designs for various platforms

Week 4: Branding & Strategy

• Introduction to brand identity

• Choosing brand colors, fonts, and layouts

• Developing a consistent visual style

• Planning and designing a full campaign

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🎓 Learning Outcomes

By the end of this course, participants will be able to:

• Confidently use Canva for various design tasks

• Design high-quality, engaging visual content

• Execute a complete social media marketing campaign

• Apply branding principles in visual content creation

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🛠️ Final Project

Design a Complete Social Media Campaign for a product, service, or personal brand including:

• Posts and promotional content

• Instagram/Facebook Stories

• Banner and advertisement

• Visual presentation of the campaign